In the early days of global crisis that were the beginnings of the COVID-19 pandemic, Raise Your Hand Texas Foundation partnered with a growing list of more than 140 businesses, associations, community organizations, and universities working through Teachers Can to help teachers find their voice, and honor the critical role they play in the success of Texas.
The campaign was based on the desire to reframe and repudiate the well-known George Bernard Shaw Quote: "Those who can, do; those who can't, teach." by reminding the world that, in fact, those who can, teach. This became the rallying cry for the TeachersCan campaign, and I worked with a team at Raise Your Hand Texas to produce games for social media, graphics to be posted on Instagram, feedback and insight on the creative direction of our campaign launch video, and collateral for digital and print to support this movement designed to encourage teachers across the state to own their impact on students, Texas communities, and beyond.
