Hitched is a niche digital bank designed by Nymbus, Inc. that provides joint checking and savings accounts, plus tools designed for couples with all the security and protection one would expect from a financial partner - all accessible through their mobile app. Hitched is backed by long-standing, federally insured, Iroquois Federal Savings and Loan Association, Member FDIC.
As a Junior Designer at Nymbus, I worked closely with Senior Designers on refining the Hitched brand. I collaborated on pitch decks, brand style guides, and personally chose a large number of photos for our inclusive lifestyle image library. I implemented the resulting Hitched brand across many different platforms, like when I created icons and preview images for the Hitched AppStore and Google Play app listings, designed email templates for communications to users awaiting the bank's launch, created bespoke designs for couple and wedding-themed clothing and accessories, and curated a custom Spotify playlist for Hitched users to listen to during at-home date nights. I also produced the majority of the content for Hitched's social media channels between March and June 2022.